When I perform a comparative market analysis (CMA) for a client preparing to list a property, my goal is to determine a price that will attract buyers quickly while maximizing the seller’s return. To do this, I analyze recent sales data from similar properties in the area—called "comparables" or "comps." These comparable properties share key characteristics with my client’s home, such as size, age, location, and features, allowing me to benchmark the property’s market value. I also assess current listings and pending sales to understand the competition and gauge demand. Market trends, like the average time properties stay on the market and any seasonal variations in demand are other factors. Based on this analysis, I recommend a price range that aligns with the local market conditions, balancing the need for a swift sale with the aim of securing the highest possible price for the seller.
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~ Brandy Goulet
